Privacy Policy

Photo by Philipp Katzenberger on Unsplash

Updated September 21, 2022

Thank you for choosing to engage with ItsWoop Technologies LLC ("IWT" or “Company”). We respect your privacy and we work hard in order to protect your Personal Information (as defined below)

This statement is provided on behalf of IWT and its affiliates (collectively "IWT Group"), a list of affiliates may be found at the end of this privacy policy. Here, we would like to explain how we collect, share and use the information we obtain about you in the course of doing business. We also describe the options you have regarding your access to and the use of personal information, and how you can update and correct it.

Our Privacy Assurance

  • We do not sell your Personal Information to anyone.
  • We do not share your information with anyone except the IWT Group and the automobile dealership through which you are contracting or potentially contracting for the purchase or lease of an automotive vehicle (the “Dealer”) and other non-affiliate companies involved in the automotive buying and ownership maintenance process such as lending and financing institutions (“Lenders”) and insurance companies that would use it to contact you about their own products and services, or with other organizations permitted pursuant to a joint marketing agreement (collectively “Business Partners”).
  • We require all persons or organizations that represent or assist us in servicing your policy and claims to keep your information confidential.
  • We require our employees to protect your personal information and keep it confidential.

As you can see from our privacy assurance, protecting your Personal Information is important to us. In addition to the above practices, we use an array of physical, technical and administrative security measures that help us to safeguard your information. For instance, access to sensitive personal information including but not limited to Date of Birth (“DOB”) and payment information, is restricted to our employees, agents and others who use such information only as permitted by law, to comply with applicable local, state and federal law, to provide you with products and services. Our privacy practices continue to apply to your Personal Information whether or not you complete the sale or leasing of any product or service.

What Personal Information Do We Have and Where Do We Get It?

We gather personal information from you and also from third party sources through the insurance verification and/or insurance quotation process in which you are engaging, outside sources for business purposes, including carrying out the requested product or services, responding to customer service requests, administering your account, and sending you newsletters and other service-related correspondence. Among the information we collect from you may include your name, phone number, home and email addresses, driver's license number, DOB, marital status, family member information including household drivers’ information, expired and current insurance policies, and payment information ("Personal Information"). Also, we maintain records that include, but are not limited to, policy coverages, premiums, and payment history.

The Dealer will use the Personal Information to further the automobile sales or leasing process in which you may be engaged.  We or our insurance company partners use information from you and other sources, such as your driving, claims and credit histories, to calculate an accurate price for your insurance. New or updated information may be used to calculate your renewal premium. Our insurance company partners' privacy policy explains how they disclose and protect your personal information and how you may access and correct it. We can provide a copy at your request. We may also collect third-party information from you to carry out the necessary services and/or requests, including adding another driver to your existing policy. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

In addition, IWT Group and its Business Partners gather information through Internet activity, which may include, for example, your operating system, links you used to visit and (the “Websites”) web pages you viewed while visiting our site or applications, Internet Protocol (IP) addresses, and cookies. We use cookies, analytics and other similar tracking technologies to help:

  • Evaluate our marketing campaigns;
  • Analyze how customers use our website and applications;
  • Develop new services;
  • Know how many visitors have seen or clicked on our ads; and
  • Also, our Business Partners may assist us with monitoring information including, but not limited to, IP addresses, domain names and browser data, which can help us to better understand how visitors use the Websites.  

How We Use and Share Your Personal Information

In the course of normal business activities, we use and share your personal information. We may provide your information to persons or organizations within and outside of IWT Group and its Business Partners. This would be done as required or permitted by law. For example, we may do this to:

  • Fulfill an activity, service or transaction you requested or to service your policy
  • Market our products
  • Prevent fraud
  • Comply with requests from regulatory and law enforcement authorities. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose your personal information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a lawful government request.
  • Participate in insurance support organizations;
  • Facilitate our work with our Business Partners;
  • Make it possible for companies that perform services on our behalf, such as marketing, credit/debit card processing, and communication services, to do so
  • Allow Business Partners that assist us with tracking how visitors use the Websites; 
  • Insurance companies that play a role in an insurance transaction with you
  • Independent claims adjusters
  • Enable a business or businesses to conduct actuarial or research studies; and
  • Comply with those who request information pursuant to a subpoena or court order.

We will share your personal information with third parties only in the ways that are described in this privacy statement.

The Internet and Your Information Security  

Our Websites provide information about us, our products, and the agencies and brokers that represent us. You may also perform some transactions on the Websites. This privacy policy applies to users of the Websites regardless of whether the user is a customer.

As true of most sites, we gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.

Use of Cookies and Other Similar Tracking Technologies

We or our third-party marketing partners (such as Google Analytics and Adobe Analytics) use cookies, analytics, remarketing and other similar tracking technologies to help us provide users with a better service and a more customized web experience. Additionally, our Business Partners use tracking services, analytics and other similar tracking technologies to monitor visits to the Websites. The Websites may also use web beacons (also called "clear GIFs" or "pixel tags") in conjunction with cookies. If you prefer, you can choose to not accept cookies by changing the settings on your web browser. Many commercial Internet sites use cookies; a cookie enables the site to label you as a particular user, but it does not identify you by name or address unless you have provided us with such information (over the Internet or otherwise) or set up preferences in your browser to do so automatically.

Cookies allow us to provide you with a more customized service and are used to track and measure website usage. This information may be used to manage and customize our website's content, layout, and services in order to improve our site, enhance customer service, and provide tailored messages.

You may opt out of accepting cookies by changing the settings on your browser. However, rejecting cookies may prevent you from using certain functions and you may have to repeatedly enter information to take advantage of services or promotions.

Although we believe that each of the sites to which we target our ads or from which we collect data should post a privacy statement that fully describes the advertising and data collection activities on its site, we cannot guarantee that all of those sites post such a statement.

We may also use customer information to send you promotional communications about products, features, and options that we believe may be of interest to you. If we have your email address, we may do this by email. If you do not wish to receive promotional emails from us, please contact us at the following address:

ItsWoop Technologies LLC 
211 W. State Street 
Media, PA 19063 

or email us at

Who Should Use Our Website?

Our Websites are for verifying current automobile insurance, offering insurance and insurance related information, and financial products and services, and are not intended for children; we do not market any products or services to children under the age of sixteen or knowingly collect any information from children under the age of sixteen. If you become aware that information is or has been submitted by or collected from a child under the age of sixteen please contact us directly at 888-621-2001.

What Security Procedures Do We Use to Guard Against the Loss, Misuse, Alteration, or Theft of Information While That Information Is Being Submitted to Agency Over the Internet?

To help ensure the security of your personal and financial information that you submit to this site (other than via an email message), we use security software to encrypt all sensitive personal information before and during its transmission through the Internet. We only allow information to be submitted for transmission if your browser is compatible with our security software. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If held in our databases, your information will be held in an encrypted form as well, and our data is only transferred to our insurance companies and other affiliated partners in encrypted form.

Unless explicitly stated that we are using the Company’s Secure E-mail, E-mail messages are not secure. Our security software does not, and cannot, encrypt regular email messages. E-mail messages traveling through the Internet are subject to viewing, alteration, and copying by potentially anyone on the Internet. You should exercise discretion with respect to the submission of any personal or financial information via email. If you are concerned about the security of your communication, we encourage you to send your correspondence through the postal service or use the telephone to speak directly to us. We are not responsible for the security or confidentiality of communications you send to us through the Internet using email messages.

Whose Privacy Policy Applies to Links and External Sites?

IWT Group provides links to other sites as a convenience to persons who visit our Websites. If you choose to use the services provided by those sites, you may be asked by those sites to provide certain personally identifiable information (some of which may be shared with IWT Group).

Please be aware that IWT Group is not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our site and to read the privacy policies of every website that you visit, as the privacy policies of those sites may differ from ours. Our privacy policy applies solely to this website.

Changes to the Online Privacy Policy

Please be aware that we may periodically update or revise this privacy policy. Please take a look at the revision date at the top of this page to see when this privacy policy was last revised. Each of our customers or users may receive a copy of our privacy policy annually.  

Your Preference for Sharing Personal Information

We would like to share your personal information with one or more affiliates or Business Partners in order to make you aware of different products, services and offers they can provide. However, you can request to IWT that it is not to share your Personal Information with our affiliates or Business Partners for marketing products and services.

To request that we not allow our affiliates or Business Partners to use your Personal Information to market their products and services, you can contact us by emailing us at

List of Affiliates

  • Woop Group, Inc.
  • Woop Insurance Agency LLC
  • Woop Management LLC